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Business Fast > Media > Unilever, Heineken and PepsiCo join ITV’s retail media trial

Unilever, Heineken and PepsiCo join ITV’s retail media trial

April 5, 2023

posted on Apr. 05, 2023 at 2:06 pm

More than a dozen FMCG advertisers are testing ITV’s Matchmaker solution ahead of a July launch.

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