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Elon Musk says Twitter at ‘roughly break-even’ after ‘quite painful’ ownership – business live


Key events

During the interview, Musk defended the sacking of around three quarters of Twitter’s staff after his takeover last year.

He said Twitter would have gone bankrupt if he hadn’t cut costs immediately, claiming the company had ‘four months to live’.

This is not a caring/uncaring situation. If the whole ship sinks then nobody’s got a job.

Musk also said Twitter will update the BBC’s “government-funded media” tag after the broadcaster objected to the label.

The BBC contacted Twitter last week after the designation was attached to the main @BBC account.

In an interview with the BBC on Tuesday, Mr Musk said he has the “utmost respect” for the organisation, adding:

“We want (the tag) as truthful and accurate as possible – we’re adjusting the label to (the BBC being) publicly funded – we’ll try to be accurate.”

More here:

Introduction: Elon Musk tells BBC that Twitter is roughly breaking even

Good morning, and welcome to our rolling coverage of business, the financial markets and the world economy.

Elon Musk has revealed Twitter is “roughly breaking even”, saying advertisers are returning after many quit following his takeover of the social media site.

In an interview with the BBC, on Twitter Spaces, Musk also said the criticism he’s faced recently has been “rough”.

Asked if he had any regrets after buying Twitter for $44bn last year, Musk said the pain level of Twitter has been “extremely high”, and that owning the company hasn’t been “some sort of party”.

Musk said:

So, it’s been really quite a stressful situation, for the last several months. Not an easy one.

He said that “of course” many mistakes had been made along the way, but argued that “all’s well that ends well”.

As Musk put it:

I feel like we’re headed to a good place. We’re roughly break-even, I think we’re trending towards being cash-flow positive very soon, literally in a matter of months.

The advertisers are returning.

Musk, who laid off almost half of Twitter’s staff last autumn, said cutting the workforce had not been easy.

He said the company has made improvements to its recommended tweets after taking feedback, following making its recommendation algorithm open spource.

Overall I think the trend is very good.

Elon Musk, boss of Twitter and CEO of Tesla and SpaceX, gives an interview to the BBC.

The billionaire admits he only bought Twitter because he had to, and describes running the firm as “quite painful” and “a rollercoaster”.https://t.co/zj6h1L9q4M pic.twitter.com/u0tXrbZSEI

— BBC Breakfast (@BBCBreakfast) April 12, 2023

Musk also opened up about why, in February, he had tweeted that he wouldn’t wish the pain of running Twitter on anyone.

Musk said he had been “under constant attack”, which hurt as he doesn’t have “a stone-cold heart”.

If you’re under constant criticism and attack, and that gets fed to you non-stop, including through Twitter, it’s rough.

But it’s important to get negative feedback, he added. Musk says he doesn’t turn off replies, and doesn’t block anyone on Twitter either.

So I get a lot of negative feedback.

Also coming up today

Investors are awaiting the latest US inflation data today, which may show that the cost of living squeeze eased last month.

The US consumer prices index is expected to have risen by 5.2% in the year to March, down from 6% in February. A sharp fall could encourage the US Federal Reserve to end its interest rate increases, which would be welcomed by traders.

The IMF will release its Fiscal Monitor, assessing public finances at countries around the world, today, after yesterday predicting the UK’s economy will shrink this year.

The agenda

  • Noon: US weekly mortgage applications

  • 1pm BST: IMF publishes its Fiscal Monitor

  • 1.30pm BST: US inflation report released

  • 2pm BST: Bank of England governor Andrew Bailey speaks on ‘The shifting risk landscape’ at the Institute of International Finance in Washington DC

  • 3pm BST: Bank of Canada’s interest rate decision

  • 7pm BST: Federal Reserve’s FOMC releases minutes of its last meeting





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