Startup companies are established to provide new products or services while maximizing profitability. Such companies frequently start off with small staff and limited resources. Many firms succeed and grow despite the difficulties while using various survival and growth techniques and strategies. Some prominent success factors include fulfilling unmet needs, developing a network, developing and implementing a strategy, focusing on customer service, managing finances, utilizing technology, and staying flexible.
Startups undertake extensive market research, investigate industry trends, and interact with them. Additionally, it is essential to build a strong network of individuals that can support them, including potential clients, investors, mentors, and advisers. Additionally, businesses need a solid strategy to accomplish their goals while taking into account the needs of the target market, available resources, and competitors.
The primary factor is to understand prospective consumers’ needs. Companies should prioritize impeccable customer service while resolving all issues related to products and services. Many companies fail due to inadequate financial management for utilizing limited resources, reducing costs, and maximizing revenues.
Accepting and incorporating technical features into their business plan might be difficult for many companies. One of the main reasons why businesses fail is a failure to accept and adopt technological advancement. Companies must also be flexible and agile in accepting and implementing changes frequently for success and growth. MNASATI is also a startup that witnessed success and growth by using several strategies.
MNASATI is a UAE-based Software as a Service (SaaS) platform. The company offers e-commerce solutions and helps entrepreneurs rapidly establish and set up online businesses. MNASATI, founded in August 2019 by Abdullah Abuzaid and Nasser Mohareb, gained notability for its extensive range of services designed to fulfill the needs of small and medium-sized businesses. MNASATI has its headquarters in the UAE and operates in Kuwait, Saudi Arabia, Jordan, and Qatar, increasing its footprint to satisfy the market’s rising needs. MNASATI’s app and platform enable companies to develop and maintain an online presence while offering products and services to customers globally.
The services provided by MNASATI include domain registration, application development for Android and iOS, analytical tools, inventory management systems, client and guest record management, booking management systems, and marketing and SEO services.
MNASATI gives companies the resources they require to create a strong web presence, optimize operations, and drive sales growth by taking a comprehensive approach to e-commerce. MNASATI has accomplished several objectives and expanded in the three years since its inception. Over 3,000 consumers have been serviced, and over 4,000 online businesses have been created. Over $100 million in income has been generated due to MNASATI’s efforts.
MNASATI was picked among 250 applications for the Boubyan Accelerator Program, which started in September 2022 due to its promise. Launched by Kuwait Boubyan Bank in collaboration with the UAE’s DIFC Fintech Hive, this four-week training course aimed to build and develop enterprises, establishing MNASATI as a potential participant in the space. Additionally, MNASATI was listed in the Google Partners Directory.
In 2020, MNASATI formed a strategic partnership with Ooredoo Business to offer Kuwaiti SMEs an efficient e-commerce strategy. Through this collaboration, MNASATI aims to provide business owners with straightforward, sales-data-supported solutions for product administration, order monitoring, and branch coordination. The founder and CEO of MNASATI, Abdullah Abuzaid, expressed his confidence, stating that the company’s cooperation with Ooredoo and the ability to launch online enterprises in 24 hours will give business owners a low-cost, high-value e-commerce option.
MNASATI expanded its activities to Saudi Arabia in 2022 by building on its achievements in other areas. Recognizing the need to keep up with industry advancements, the company established operations throughout the Kingdom, reflecting its regional expansion goals. Within a year of its establishment in Kuwait, MNASATI gained popularity in the Gulf markets, including the UAE and Qatar. Thousands of clients from various industries contributed to the company’s third-year achievements, including food products, dining establishments, fashion, accessories, and other products. Small and medium-sized enterprises can increase their profitability, competitiveness, and sustainability by utilizing MNASATI’s services, which cover a wide range from cloud development to website and application development, as well as marketing and sales campaigns.
