Personal Finance

Millennials and boomers are competing for homes. Guess who’s winning?


Aziz Sunderji produces data visualisation and analysis on the US housing market, and distributes his work via his newsletter Home Economics.

There’s been a lot of hand-wringing about young people falling behind prior generations in terms of home ownership. This was true in the years following the Great Financial Crisis. It’s not anymore.

Between 2013 and 2019, older millennials — those born between 1980 (the same year as Kim Kardashian) and 1989 (the same year as Taylor Swift) — were the largest share of homebuyers. On the eve of the pandemic, millennial home ownership was above 60 per cent — a similar rate to where Gen X was at their age.

But the headwinds that perennially buffet aspiring young homeowners — big down payments and high monthly costs compared to incomes — are now gusting more strongly. In 2022, older millennials bought fewer homes than either Gen Xers or boomers.

Even if prices stabilise and interest rates decline, millennials will find it harder to continue to make inroads into home ownership. That’s because a major demographic shift underlying the tight housing market — increasing competition for homes from ageing boomers — won’t recede for years.

Sure, it’s bad for everyone

To be fair, it’s rarely been a worse time to be a prospective homebuyer of any generation. Mortgage rates haven’t been this high since 2000. Home prices have climbed 30 per cent over the past three years. As a result, affordability has tanked

Adding to the misery, there are unusually few homes on offer. Would-be sellers are reluctant to give up their pre-2022 cheap mortgages and reset at current, much higher rates. That’s exacerbating the dearth of supply resulting from decades of under-building for a growing population.

But millennials have it worse

Unfortunately, two factors have made home ownership especially difficult for young buyers today.

The first is the unusual acceleration in home prices — they’ve climbed at a pace not seen since the early 1970s. That’s a challenge for younger people in particular, most of whom are first time buyers and have no equity to roll into the transaction. In recent years, 70 per cent of millennials climbing on to the property ladder have been first-time buyers.

A second factor that prior generations didn’t have to contend with is today’s unique demographics — this is the tectonic force influencing housing supply and demand. Boomers are ageing, and making it much harder for their children to buy a home. 

Retirement? Yes. Retirement home? No.

At first glance, one might think that an ageing population would mean a big cohort of older people looking to exit home ownership — to move in with family, into a retirement home, or a smaller rental. This would lead to a drop in demand.

But Census data show that home ownership increases with age. Only at the ripe old age of 75 do Americans show a declining desire to own their own home. Sure, some older people are unable or unwilling to cope with the demands of home ownership, but this is far outweighed by the desire and ability of others of that same generation to own the home they live in. 

Household formation is the dominant driver of home demand, and it’s the over 65 cohort driving the bulk of household formation — recently, and in years to come — rather than millennials.

Ageing in place

Older people are also living in their current homes longer than they used to. While this is true across ages, the trend is most pronounced for older households. In 2021, 80 per cent of homeowners over the age of 65 had lived in their homes for more than 10 years.

Whether by choice or necessity, fewer boomers are moving into retirement homes and other forms of elderly community living. More of them are “ageing in place”. This has a larger effect on supply and prices than other factors like “mortgage lock-in”.

Housing is a game of musical chairs

If this sounds surprising, consider the difference between a young seller delaying putting their home up for sale due to mortgage lock-in, and an older seller deciding to delay their sale because of ageing in place. 

Young and middle-aged sellers are usually buyers of another home — their home listings add gross supply, but not net supply. But when an older person lists their home, they are more likely to be exiting the market entirely — in the process, providing the market with net supply (the same as a new unit of construction). A declining number of older sellers removes this source of net supply and puts more pressure on prices than a younger buyer staying put.

If housing is mostly a game of musical chairs, mortgage lock-in slows the music down: it results in fewer transactions. But when an older person decides not to sell, it’s like removing a chair from the game. 

The players left standing are disproportionately younger buyers.

The common battleground

Aside from their lower incomes and home equity, there’s another reason younger buyers are bearing the brunt of boomers ageing in place: both cohorts are in competition for the same kinds of homes. 

Whereas Gen Z buyers tend to look for smaller dwellings (under 1500 square feet), millennials are now starting families and want homes that are 1500 to 2000 square feet. Meanwhile, though most boomers no longer have kids at home, they show no desire to downsize — they also tend to live in 1500-2000 sq ft homes.

As Jessica Lautz, the deputy chief economist of the National Association of Realtors, recently told The Hill: “Boomers are not downsizing and millennials — first-time buyers in particular — are buying later in life. This puts both generations of buyers in head-to-head competition for similarly sized properties.”

Millennials get some reprieve from the fact that boomers have — so far — largely bought in different cities from those that younger buyers have flocked to. US Census data shows there is little overlap between the metro areas in which millennials and boomers own a higher share of homes than their population weight.

Boomers are over-represented in cities in Florida like Orlando and Tampa, sleepy sunbelt towns like Little Rock and Albuquerque, and expensive north-east* cities like New York and Boston.

Millennials cluster in natural playgrounds like Salt Lake City and Denver, culturally vibrant smaller cities like Portland, and affordable second-tier cities like Milwaukee and Sacramento.

This could now change: boomer and millennial hotspots are set to converge, for two reasons.

Firstly, millennials are now mostly in their 30s, and they’re displaying the same proclivities towards suburban living as prior generations at that age. Remote working suggests that, if anything, this trend will accelerate. And, as they move to the suburbs, millennials are competing with the majority of boomers who live in medium and low density metro areas.

Second, millennials and boomers are increasingly moving to the same cities. In recent years, the most commonly cited reason for boomers to move is that they want to be closer to their kids and grandkids. In a recent NAR survey, 20 per cent of 68 to 76 year old buyers said proximity to family was a motivation for their move. Family was the most frequently cited reason — far more than, for example, better weather (which was cited by only 4 per cent).

This has prompted some real estate economists to develop “baby chaser” indices. They identify cities — mostly in the South, like Austin, Dallas, Charlotte, and Jacksonville — where both millennial and boomer populations are now rapidly rising.

Family proximity is a less meaningful driver for younger households. But — perhaps driven by the rising cost of hiring childcare — being close to family and friends has been growing in importance, even among millennials, over time.

Relief is in sight, but not until millennials are middle-aged

In some respects, it’s hard to estimate exactly when things will improve. 

Most economic forecasters expected a recession by the end of this year. This would have led to Fed cuts, lower mortgage rates, less mortgage lock-in, and lower demand. For those with still-strong-enough financials to buy a home, a recession would have relieved some of the pressure on affordability. A downturn now seems much less likely, at least in the near term. 

But to the extent that a lot of the affordability problem in the housing market stems from demographic change — which is slow-moving and predictable — we can quite precisely estimate when things will improve.

The answer is 2026. That’s when forecasters predict the swell of demand for household formation coming from Boomers will peak and then gently start to decline, before decelerating more rapidly in the 2030s (the Barclays forecast is shown below).

If this coincides with accelerating construction (perhaps catalysed by the growing clout of the YIMBY movement), prices might grow more slowly than incomes for an extended period of time.

This doesn’t help the average millennial much, since she will be in her late 30s by then.

But, what Marty McFly said in Back to the Future about rock and roll music applies to Millennial housing affordability today: “I guess you guys aren’t ready for that yet. But your kids are gonna love it.”

*corrected from New England.



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