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Food trade bodies consider legal action over post-Brexit ‘not for EU’ labelling


Food industry trade bodies are discussing whether to take legal action against the government over post-Brexit plans that will require all meat and dairy products sold in the UK to be labelled as “not for EU”.

Food producers say the labelling could add £250m a year to their costs, further fuelling inflation, and they are discussing a legal challenge as a viable option if a solution with the government is not found.

One body said it was already consulting lawyers to examine its options if “sensible alternatives” to the plan were not put forward.

As part of the Windsor framework agreed with the EU last year, since October 2023 all meat and dairy products sent from Britain to be sold in Northern Ireland have had to carry a “not for EU” label.

The measure is designed to prevent goods from bypassing EU controls by being sent to the Republic of Ireland, which does not have a hard border with custom checks on goods coming from Northern Ireland.

But the labelling is set to be extended to all meat and dairy products sold in the UK from October, as part of the “safeguarding the union” deal with the Democratic Unionist party (DUP) that was agreed in January. From July 2025, fruit and vegetables will also have to be labelled.

The government has said the labels are needed “to ensure no incentive arises for businesses to avoid placing goods on the Northern Ireland market”, and that those in Northern Ireland have the same access to goods in the rest of the UK.

Food producers, manufacturers and retailers have pushed back, saying a UK-wide approach will heap extra costs on to businesses and result in higher prices for consumers.

The Food and Drink Federation (FDF) has estimated the extra labelling could cost the industry up to £250m extra a year.

Rod Addy, the director general of the Provision Trade Federation, said legal action was being discussed by several bodies as a viable option, if the government failed to engage.

“We are not launching a legal challenge yet but it is being discussed and considered as a serious possibility,” he said

John Whitehead, the director of the Food and Drink Exporters Association, said a legal challenge had been discussed by trade bodies as a last resort, but they wanted to “work with, rather than fight the government”.

A representative from a third trade body, which preferred not to be named, said: “We want to work with government to find sensible alternatives to the ‘not for EU’ labelling proposal, that meet government and DUP aims and work for business, and we think these exist.

“However, as you would expect, we’re also taking professional advice, including legal advice, given the costs and other risks to our sector of the government’s proposals.”

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The main concerns from industry are around the upheaval to production the changes will create, with many having to run two separate production lines for products for the EU and UK.

The Food and Drink Federation (FDF), which represents more than 1,000 manufacturers, has written to the Cabinet Office minister, Steve Baker, saying the labelling plans would hit exports and could lead to higher food prices.

It also said the new regime would make investment in UK food and drink producers much less attractive, saying some overseas investors had already paused plans because of the changes.

The government will close its consultation on labelling on 15 March, and is considering an exemption for small businesses. Nevertheless, producers have been critical of the process.

Peter Hardwick, the trade policy adviser at the British Meat Processors Association, said: “That consultation has been published and states that: ‘The government is legislating to confirm that labelling requirements on agrifood products are applied across GB, to ensure no incentive arises for businesses to avoid placing goods on the NI market.’

“That doesn’t sound like a consultation to me. It is, in effect, a glorified impact assessment.”

A government spokesperson said: “These measures will help ensure that consumers in Northern Ireland have access to the same goods as those in the rest of the United Kingdom, safeguarding the UK internal market and the operation of the Windsor Framework, and preventing the diversion of products. Businesses have already begun to apply Not for EU labelling in Great Britain.

“We are currently carrying out a consultation seeking stakeholder views and evidence on how best to implement the GB labelling requirements as effectively as possible. This will consider exemptions or additional support, such as for small businesses.”



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