In his new role, Rajesh will be responsible for overseeing its development, production, and strategic operations. His promotion aligns with Banijay Asia’s strategy to enhance its market dominance in producing compelling, narrative-driven content.
“Rajesh’s journey with us has been marked by remarkable achievements and relentless dedication to excellence. As he steps into his new role, I am confident that Rajesh will continue to lead our scripted division to new heights, reinforcing our commitment to delivering outstanding content that engages audiences worldwide,” said Deepak Dhar, Founder and Group CEO of Banijay Asia and Endemol Shine India.
On his new role, Rajesh Chadha said, “It’s an absolute privilege to be given this opportunity to further contribute to Banijay Asia’s journey. Having been a part of this incredible team has been an enriching experience, and I am eager to embrace the challenges and opportunities this new role brings. Together, we aim to continue innovating and captivating our audience with high-quality, impactful narratives.”
A media veteran with over 30 years of experience, Rajesh has worked with Endemol, BBC Studios, and RBNL, amongst others. He has spearheaded the content execution of multiple seasons of award-winning OTT series like Criminal Justice, Out of Love, Rudra, The Night Manager, and The Trial, amongst others.
As the founder of IMRC Entertainment, he also produced fiction and non-fiction shows across Star Network, Sony TV, Zed TV, and Colours.Last year, Banijay Asia ventured into Southeast Asia with the formation of CreAsia Studio. Banijay Asia is a joint venture between Dhar and the Banijay Group. It also owns Endemol Shine India.Jessica Kam-Engle was appointed as the EVP and Business Head of CreAsia Studio, focusing on local collaborations for local originals and Banijay IP adaptations.
