Investing.com – Swedish digital asset manager Virtune has partnered with Network (LON:) to promote its Staked Polkadot Exchange-Traded Product (ETP) across the Nordic region.
The collaboration will reportedly increase awareness of Virtune’s ETP offering, which was listed on Stockholm in January 2024 and provides investors with access to Polkadot (DOT) through a regulated and physically backed structure.
The Virtune Staked Polkadot ETP offers a 1:1 exposure to Polkadot, with staking rewards providing an additional 4% annual yield before fees. The regulated vehicle is available for both institutional and retail investors in Sweden, Finland, Norway, and Denmark.
The partnership with Polkadot will support a marketing campaign to bridge the knowledge gap about Polkadot’s blockchain technology and its investment opportunities, according to Virtune’s CEO, Christopher Kock.
The campaign will feature educational content, outdoor and digital ads, and large-scale events to highlight Polkadot’s capabilities and the investment potential of DOT. It will focus on Polkadot’s progress in areas like decentralized finance, gaming, real-world assets, and artificial intelligence.
Kock further stated, “Following a long and collaborative process with Polkadot Opengov, we are both pleased and humbled to have earned the trust of the Polkadot community to lead Polkadot adoption in the Nordic financial market. We recognize a significant knowledge gap in this region regarding Polkadot’s great capabilities, and we are committed to bridging this gap through a comprehensive campaign.”
Virtune’s regulated ETP is backed by Coinbase (NASDAQ:) Custody, which enables staking directly from cold storage, with DOT tokens never sent to third parties. The product is easily accessible to investors through platforms like Avanza and Nordnet, providing liquidity without lock-up periods.
Polkadot’s OpenGov system, which funds ecosystem development through community-approved proposals, supported the collaboration. With the campaign set to raise Polkadot’s profile in the Nordics, Virtune hopes to attract new investors to the blockchain and its growing ecosystem of projects.
Earlier this year, Polkadot streamlined its governance model to enable simultaneous voting on multiple issues, all directly managed by the community. Polkadot’s OpenGov system is a major advancement in decentralized governance, giving DOT holders full control over the network without any central authority.
