In Q2, the company reported a consolidated profit of Rs 311 crore, as against a loss of Rs 131 crore in the comparable quarter a year ago. There was a marginal slip in PAT on a sequential basis, falling by 0.7% from Rs 313 crore.
Commenting on Q2 numbers, MD & CEO Angshu Mallick said that Adani Wilmar has been spreading its distribution network to more towns and has reached over 36,000 rural towns directly (data from September end). This represents a major jump over just over 5,000 towns in Mar 2022.
The company is targeting to reach 50,000+ rural towns by the end of FY’25 as it seeks to drive the penetration of outlets and volume offtake in the new outlets, the CEO said.
As part of the new tailored go-to-market strategy, the company has started to put in efforts to harness its data bank “for more effective targeted selling strategies”, he added.
Adani Wilmar cracks ecomm code
In the second quarter, revenue from alternate channels rose at a strong double digit rate, with revenue over the past 12 months exceeding Rs 3,000 crore, the CEO said.The e-commerce channel saw even more rapid growth, data shows. The company’s earnings on this front shot up by around four times in the last four years. “Our mass brand, Kings, has also experienced significant growth from a smaller base in these channels, enabling us to effectively implement a two-brand strategy in alternate channels,” said Mallick.To make more out of this trend, Adani Wilmar has started several projects this quarter which focus on targeted advertising and promotions on ecommerce channels, the CEO said. This will improve product visibility, assortment, fulfillment rates, analytics, and enhance team capabilities, he added.
