“This growth is fueled by the shift toward connected, feature-rich appliances and smartphones, with a clear preference for products that offer both convenience and long-term value,” said Anant Jain, head of customer success in tech and durables at NielsenIQ.
Jain said the festive period also contributed to this growth, with more consumers timing their purchases to benefit from promotions and special offers. There was a recovery in volume sales last month due to festive demand. As per NielsenIQ, the four weeks of the festive period ending Diwali last month saw 13% value sales growth and 8% volume growth.
For the July-September quarter, there was 6% value growth for the entire consumer electronics market. Mobile phones, which is the largest contributing category, posted a 7% year-on-year value growth but a negative volume growth, signaling increased preference of premium and 5G smartphones.
However, small domestic appliances grew 12% in value and 9% in volume terms last quarter. Large retail channels witnessed significant traction in the quarter and contributed 37% to India’s overall technology and durables market.
The smaller cities too drove the growth due to rise in incomes and increased internet penetration. Tier 3 cities grew 9% year-on-year by value followed by tier 1 with 6% value growth and tier 2 with 5%. Media tablets grew by 90% in tier 4 cities in the quarter.
