Most tech millionaires have a similar story. Either born into wealth or with access to capital through contacts, for Bryan Legend, his rise was undertaken without the benefit of familial wealth or connections and was undertaken entirely on what gamers like to call ‘hard mode’.
Born and raised in Adelaide, South Australia, Bryan’s passion for entrepreneurship was at odds with traditional schooling and in the first semester of grade 10 at Tyndale Christian School, Bryan dropped out to pursue a more practical education by immersing himself in the world of work.
From putting in the hard hours in various labour jobs to working across a varied list of industries, Bryan’s thirst for knowledge, appetite for success and incredible work ethic were finely honed.
Finding success and continuing forward
Starting any business from scratch and achieving success is a difficult enough prospect but doing it in an already crowded field like digital marketing is something else entirely.
Launching TWILX, a digital marketing agency, and turning it into a multi-million-dollar success speaks to a strength of leadership and vision that is incredibly rare. Bryan Legend’s tenacity for transparency, ethical service and delivering results is clearly what drove TWILX’s success and those defining principles have followed him throughout his career and approach to every project.
While many entrepreneurs would be content with this stunning level of achievement, for Bryan, this was only the beginning, and a new direction was appearing on the horizon.
A cryptocurrency visionary
Just like any industry in its infancy, cryptocurrency will live and die by its leadership. In the good times that means undertaking projects with an ethical and disciplined approach, but most importantly, when times are shaky is when true leadership is needed and Bryan Legend has shown time and again, that for the cryptocurrency industry, he is prepared to accept that challenge and lead the way through innovation, leadership, and philanthropy.
With a focus on delivering positive change to people’s lives and financial circumstances through innovative investment opportunities, Bryan’s commitment to delivering value to not just the industry but the wider public too is evident in every project he has undertaken.
When Bryan created and launched Clever DeFi, a decentralized finance platform that enabled people to earn automatic interest payments on their cryptocurrencies, it represented a watershed moment for many investors allowing them to grow their wealth over time in the often-volatile world of cryptocurrency, offering security and protection for their investments.
For many, Clever DeFi and the CLVA token it launched, represented a turning point in their personal circumstances. With fast returns on investments, it allowed investors to clear their personal debts, increase their income and achieve a positive financial future – all without relying on centralized authorities.
Clever DeFi was a success, and unfortunately that success brought with it a deluge of jealous competitors, happy to use underhand methods to destabilize and eventually stop Clever DeFi.
Defeat by nefarious means is still defeat and while many in the cryptocurrency world would understand if Bryan Legend had walked away from the industry, Bryan displayed incredible leadership and humility by acknowledging that mistakes were made.
The mistakes and harsh learning curve of Clever DeFi were never going to be a negative for Bryan Legend, instead, powered by the lessons learned, the experience proved to be the catalyst that would drive him even further forward in the industry.
SAFUU – Innovative investment and a philanthropic gift
Bryan founded SAFUU at the start of 2022. SAFUU is a decentralized finance (DeFi) protocol designed to deliver sustainable asset funds for universal users. As one of the fastest growing sectors of the crypto industry, DeFi gave SAFUU a vast, growing market to serve with its unique, innovative way of investing in sustainable assets.
Designed to reward holders with interest on their principal investment, SAFUU paid out interest through cryptographic rebasing technology every 15-minute period and promised returns that it unquestionably produced. Even when faced with the bear market of 2022, SAFUU continued to perform exceptionally well.
SAFUU’s success made the majority of its investors incredibly wealthy, but rather than sit back and enjoy the success, Bryan’s vision extended further by sponsoring a racing team called SAFUU Racing to promote the message of sustainability. SAFUU Racing’s team use eco-friendly technology in their cars and promote sustainable energy use in motorsports.
By December 2022, Bryan decided to give SAFUU over to the community. Turning it into a Decentralized Autonomous Organisation (DAO), this made SAFUU an entirely community-driven project, operating on the blockchain. This philanthropic decision has now placed the entirety of SAFUU – its investments and operations, in the hands of the community.
Next steps – Transforming DeFi with Vulcan
January 2023 saw the launch of OOXY Labs which Bryan co-founded. In the first quarter of 2023, OOXY will deploy Vulcan Blockchain, the first ever auto-rebasing layer one blockchain. This marks an incredible step forward and will allow other projects to use the Vulcan protocol for their benefits. Bryan Legend’s passion for a decentralized and connected future is rapidly approaching, driven by Bryan’s irrepressible work ethic.
This monumental step forward has firmly placed Bryan Legend at the forefront of the blockchain and decentralized finance industries.
His perseverance and vision for a better future for both individual investors and the cryptocurrency industry as a whole and his tireless work on innovating new spaces for that to happen is a refreshing and much needed presence in the cryptocurrency world.
Looking over Bryan’s incredible achievements and commitment to progress, it’s easy to understand why he was named a tech leader of 2021 alongside other impressive figures like Elon Musk and Avi Benezra and why he continues to grace the pages of Forbes, Entrepreneur, and countless other publications.
The recognition that the industry is currently bestowing on his work at OOXY Labs shows that the headlines and accolades are in no danger of slowing down any time soon. The future of cryptocurrency will be shaped by leaders like Bryan Legend and his commitment to excellence and innovation.
