Without giving a timeline, the company’s top official in an interaction with ET said that they hope to achieve the $100 million business as soon as possible. Acerpure India also plans to diversify its offerings, introducing a range of products including refrigerators, air conditioners, washing machines, and more. It also announced a Make-In-India partnership between Acerpure and Dixon Technologies, the Indian electronics manufacturer, wherein Dixon will undertake the manufacturing of Acerpure products in its facilities starting with TVs.
Harish Kohli, president and managing director of Acer India, said, “Through this collaboration with Dixon Technologies, we are poised to usher in a wave of locally manufactured products, aligning seamlessly with the Make in India initiative. This partnership embodies our shared vision of fostering economic growth and technological advancement within the nation. Together, we look forward to crafting cutting-edge solutions that resonate with the diverse needs and aspirations of Indian consumers, empowering them to embrace a brighter, technologically enriched future.”
Sunil Vachani, co-founder and executive chairman of Dixon Technologies, said, “Through our enduring partnership with Acer, we have consistently upheld the values of local manufacturing and innovation. The introduction of Acerpure and our expanded collaborative efforts represent a significant stride towards enhancing India’s self-sufficiency and global competitiveness in the electronics sector.” He added that their goal is to manufacture premium consumer products for both domestic and international markets.
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