Listening to Cher belting out, ‘Winters come and then they go/ And we watch the melting snow,’ while a metronome, guitar and a whole turntable get crushed, may be smashing installation art. But it’s sure no invitation to buy a product, no matter how sleek and smart it may be. Ads, even from the venerable ‘Think Different’ House of Apple, can go balls up. Ridley Scott’s 1984 Apple Macintosh had infamously portrayed an Orwellian future being challenged by a sledgehammer-wielding heroine, with the tagline ‘You’ll see why 1984 won’t be like ‘1984’.’ That was changed. Once again, Apple has had to eat crumble pie and, well, apple-ogise.