To mark the launch, Beats has unveiled its inaugural campaign featuring Ananya Panday and Shubman Gill. Both icons in Indian entertainment and sports, they will represent the brand in its current and forthcoming marketing campaigns, highlighting Beats’ product lineup.
“Music has always been a significant part of my life, whether I’m working out, preparing for a role, or simply unwinding,” said Ananya Panday. “Having used Beats throughout my life, I am thrilled to join the Beats legacy and support their journey in India.”
Shubman Gill commented, “I am excited to be a part of the Beats family as one of India’s brand ambassadors. Beats shares my commitment to performance and excellence. I am eager to see the innovative things Beats has planned for India.”
Chris Thorne, Chief Marketing Officer and Head of Product at Beats, remarked, “We are thrilled to welcome Ananya Panday and Shubman Gill as our brand ambassadors in India. Their vibrant personalities align perfectly with the energy and spirit of Beats. We are eager to launch our new products in India and anticipate a successful partnership with Ananya and Shubman.”
Beats by Dr. Dre (Beats) is a prominent audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Acquired by Apple in July 2014, Beats has revolutionised premium sound entertainment with its range of consumer headphones, earphones, and speakers.
