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Business Fast > Media > Are media plans too often a 'copy-and-paste' exercise?

Are media plans too often a 'copy-and-paste' exercise?

October 11, 2024

posted on Oct. 11, 2024 at 12:00 pm

Media strategists weigh in on Publicis chief Niel Bornman’s plan to disrupt the media model.

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businessfastOctober 11, 2024

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