But let’s take Woods’ claim seriously for a minute. He is right, for instance, in (kinda) pointing to the fact that the real challenge – even for non-Big Oil execs – is to nudge people away from fossil fuels, and that nudge is almost totally price-pointed. But Exxon exxetera would be as likely to like people moving away from oil and gas to air and sunshine as Big Tobacco would like folks to move from cigarettes to agarbatti. So, keeping RE prices up – and, thereby, tut-tutting people not paying that exxtra for non-fossil fuel – may be a quiet prayer for Woods and his neck of the fuel forest. What next? Let them eat diesel cakes?