Vanita’s appointment follows Bureau’s recent Series-B round led by Sorenson Capital and PayPal Ventures, and the addition of Chief Analytics and Risk Officer Venkat Srinivasan — milestones that underscore Bureau’s momentum as it expands its global identity and risk decisioning footprint. Vanita brings 15+ years of deep domain expertise at the intersection of digital identity, fraud prevention, and financial services. Previously, she has held senior marketing roles at US-based Arkose Labs, Simility (acquired by PayPal), ThreatMetrix (acquired by LexisNexis), Visa, Capital One, and most recently LATAM-based CAF—where she consistently built impactful marketing programs, drove international expansion, and shaped go-to-market narratives in complex, regulated industries.
Vanita’s appointment serves a critical purpose in Bureau’s mission to become the de facto trust infrastructure for the digital economy. She will closely work with the product and sales teams to improve Bureau’s product positioning and develop a thought leadership platform that anticipates market inflection points and emerging risk vectors. Her tightly aligned strategy would be crucial in building compelling narratives that establish Bureau as the preferred identity and risk intelligence partner among fintechs, banks, and digital-native businesses.
Bureau’s Founder & CEO Ranjan R Reddy said in a statement, “In a market where trust drives growth, clarity and narrative are strategic advantages. Vanita knows how to turn complex risk and identity challenges into stories that win customers and shape industries. Her leadership will be key as we scale globally and become the first call for companies serious about fighting fraud and managing risk. Her proven ability to build global demand engines from the ground up will be instrumental in the realization of Bureau’s vision.”
Speaking about joining Bureau, Vanita said, “What excites me is Bureau’s mission-critical approach to scale—driven by the aim to future-proof the digital economy. I look forward to scaling a global brand that doesn’t just react to market shifts but operates ahead of them, shaping how businesses worldwide think about identity, risk, and trust.”
