Global Economy

Can this tiny economy show Europe how to compete again?


Sweden’s economy has, in many ways, suffered from the same tribulations as the rest of Europe: recent bouts of crushing inflation and recession, and now the prospect of meager growth in a world split by geopolitical and economic conflict.

Nevertheless, this tiny Nordic country has a roster of high-tech entrepreneurs that is the envy of its neighbors. Spotify and Skype are globally recognized brand names. Klarna, a financial tech firm, and King Digital Entertainment, the maker of the video game juggernaut Candy Crush, are other examples of homegrown tech powerhouses.

“They have something — particularly in the tech sector — which other European countries do not really have to the same extent,” said Jacob Kirkegaard, a senior fellow at the German Marshall Fund.

That entrepreneurial track record has been attracting renewed attention at a time when anxieties are mounting about Europe’s ability to compete with American and Chinese advancements in high technology.

The United States has turned out a generation of companies like Google, Meta and Amazon, while China’s tech scene flourished with firms like Alibaba, Huawei and ByteDance, the owner of TikTok.

Can This Tiny Economy Show Europe How to Compete Again?NYT News Service

The lobby of the fintech firm Klarna in Stockholm, on July 17, 2024. The company’s founder has credited Sweden’s safety net for helping his family when he was a child. (Loulou d’Aki/The New York Times)

Europe, of course, has its own star tech giants like the Netherlands’ ASML, a global leader in the semiconductor sector. But as a whole, the continent is seen more as a bystander than an innovator, known more for its aggressive regulation of foreign tech firms than building businesses of its own. The economic impact of falling behind is substantial, but it also has important social implications. European policymakers worry about the long-term effect of relying on foreign corporations for communication, social media, shopping and entertainment rather than on companies with what is widely referred to as “European values.”

Those values include a stronger appreciation for protecting privacy, preventing the dissemination of hateful speech and maintaining strong labor protections and a better work-life balance.

Critics of European tech policies complain about less access to venture capital and a cultural aversion to risk-taking. Europe’s tech workers often have moved to the United States rather than build companies at home.

But Sweden has had a different experience. It has produced more tech unicorns — startups valued at more than $1 billion — per capita than any other country in Europe after tiny Estonia, according to a report on European tech by Atomico, an investment firm. And it ranked fourth in the number of unicorns, after Britain, Germany and France, countries whose populations are six to nine times as large.

Mario Draghi, a former president of the European Central Bank who is analyzing the “competitiveness crisis” for the European Union, recently pointed to Sweden as an example to be followed. Its tech sector is twice as productive as the European Union’s average and it provides strong social programs, he noted.

Can This Tiny Economy Show Europe How to Compete Again?NYT News Service

The offices of the audio streaming service Spotify in Stockholm, on July 17, 2024. Spotify is one of Sweden’s homegrown tech powerhouses. (Loulou d’Aki/The New York Times)

In interviews, a dozen entrepreneurs, investors and economists agreed that an ingredient of Sweden’s success were initiatives in the 1990s that gave a wide swath of the public access to personal computers and broadband. At the time, most people were just getting used to the screeching woof of dial-up modems.

Fredrick Cassel, a partner at Creandum, a venture capital firm that invested in Spotify and Klarna, said his ability to use the internet at home set him on the path to being a tech investor.

The push to get a PC in every home and build connectivity gave Sweden an edge in producing an “engineering generation,” Cassel, 50, said. “I have a hard time seeing that happen without those two pieces of infrastructure in place.”

Swedish tech entrepreneur Hjalmar Nilsonne had a similar experience. He remembers getting his own Pentium II HP computer in 1998 when he was 10 years old: It “changed my life, by introducing me to programming and the internet.”

Nilsonne, who founded and later sold Watty, recently co-founded a startup called Neko Health with Daniel Ek, the founder and CEO of Spotify.

“He had the exact same story as I did,” Nilsonne said of his Neko partner. “We started playing around with computers. We learned how to build websites. We started selling websites to friends and family when we were teenagers. And that was all possible because we had very early access to the internet.”

Analysts also point to a tradition in Sweden of public and private investment in research and development, which currently amounts to 3.4% of total output, one of the highest percentages in Europe. There was also a deep pool of assets from family foundations like Wallenberg and Ikea as well as a government-controlled pension system that served as local sources of early venture capital in the small nation.

Can This Tiny Economy Show Europe How to Compete Again?NYT News Service

The offices of Creandum, a venture capital firm hat has invested in Spotify and Klarna, in Stockholm, on July 17, 2024. Sweden outperforms in tech, has a roster of $1 billion-plus start-ups and could be a model as the European Union refigures its growth policies. (Loulou d’Aki/The New York Times)

Swedish businesses have always been pushed to search for customers outside the country, which has a population of only 10 million, said Asa Zetterberg, the managing director of TechSverige, a trade organization.

That has forced startups and industry, she said, to “be competitive in the global economy.”

Half of the country’s gross domestic product comes from exports, and the tech sector accounted for 11% of total exports in 2022.

Niklas Zennstrom, a founder of Skype who is now CEO of Atomico, said that startups could get early funding but had a much harder time getting financing for expansion in Europe compared with their counterparts in the United States.

Pressure for more financing comes amid a push by governments around the world to more forcefully direct economic development. The United States has kicked up spending on semiconductors, alternative energy and electric vehicles by hundreds of billions of dollar to compete more aggressively with China.

President Joe Biden’s signature pieces of legislation emphasized subsidies, loan guarantees and tax incentives for companies investing in the green transition and advanced technology.

The Biden policies also nodded to social support like requiring chipmakers that receive subsidies to supply affordable child care. But the focus is on industrial and technological nuts and bolts.

Founders and investors in Sweden repeatedly pointed to the crucial role that the country’s expansive social safety net plays in encouraging entrepreneurs to experiment and take risks — despite the high taxes it takes to finance the programs.

An effective “social welfare system” is the best way the Swedish government can encourage entrepreneurship and innovation, Cassel said.

Free education, free health care, free child care. “You can afford to take risks, you will not be on the street” if you fail, he said.

Sebastian Siemiatkowski, the founder of Klarna, similarly credited Sweden’s safety net.

He said his immigrant parents were often unemployed when he was a child. Still, he was able to get health care, attend the best schools and get a home computer early on “without having any money.”

Sweden (along with Belgium) spends more on education as a percentage of GDP than any other member of the European Union.

Siemiatkowski pointed out that Sweden is also way ahead of the United States on equal opportunity. The country ranked fourth on the World Economic Forum’s social mobility index in 2020, the latest available. The United States ranked 27th.

That, he said, is an important reason that Sweden “punches above its weight.”



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