Jaecoo isn’t a pop star or an influencer. Omoda is neither a delivery firm nor a holiday company. Skywell is not a space start-up. You can’t eat Yangwang.
All of them, in fact, are Chinese electric car companies that are targeting British drivers. With BYD, China’s largest electric automotive manufacturer, already on the road in the UK and embedding itself into the consciousness of the nation’s zero-emission car adopters, so car buyers need to brace for a convoy of new names, brands and models set to arrive shortly from the People’s Republic.
As of last week, 102 electric models were available to be bought in Britain. Most are from the trusted legacy brands of the automotive industry. Others, such as Tesla, are already mainstream.
