Nazara is India’s largest and only listed gaming company with presence across eSports, sports media, gaming studios and adtech. The company recently pledged $100 million to invest in successful and innovative brands and IPs with cutting-edge technology in the web3, virtual reality, and AI space.
COG intends to use this funding to fast-track its go-to-market strategy, improve platform capabilities, and widen its international presence in the US, EU, Middle East and Africa, and Asia in 2024.
Rabilal Thapa, CEO and cofounder of Circle of Games, said, “This strategic partnership not only represents a significant endorsement of COG’s mission and potential but also places the company in a prime position to exploit the expansive capabilities of Web3 gaming innovations, globally. This collaboration goes beyond mere capital investment; Nazara will offer strategic guidance, support and access to its extensive network to help the company grow and Hedera will provide COG access to their vast collections of games, ecosystems, and substantial users and their cutting-edge technology.”
With over 2.5 lakh registered users, COG plans to expand its gaming portfolio from the current six games to over ten games by Q4 2024. Through this expansion, COG aims to target millions of gamers in the global casual and hyper-casual gaming community.
COG has implemented multi-chain technology, with Hedera being the primary mainnet where the majority of on-chain transactions occur, and is empowering players with full ownership and control over their in-game assets and tokens. COG is set to launch its native token by the end of Q2, 2024, promising an enhanced and innovative user experience.
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Founded by veterans in the gaming and tech space, COG develops casual and skilled-based games on the blockchain, with play-to-earn reward mechanics.“We are pleased to further empower the global Web3 gaming industry through our co-investment with Nazara Technologies in Circle of Games – the leading Web3 multi-gaming app aiming to onboard the next billion users onto the Hedera network,” Kamal Youssefi, president of The Hashgraph Association said.
