In our last article, we detailed Think Exam’s suite of assessments and how they can be customised to test franchisee candidates on various parameters crucial for the success of the brand.
Here, we explain why you should choose Think Exam’s AI-backed and professionally built assessment platform.
ET SpotlightMohit Goswami, CSO at Think Exam
The process of selecting the right franchisee is a complex one, but its importance cannot be overstated. Thankfully, in the age of digital transformation, franchisors can bank on the ease and insights provided by online assessments. The technology-driven selection process offers a plethora of benefits, such as:
1. Streamlining your selection process: Franchisors can get end-to-end services from assessment platforms. Instead of managing all the details of different types of assessments, Think Exam provides a plug-and-play model where your industry requirements and personal ideas are customised into a series of assessments from our comprehensive library of tests.
Franchisors can also count on the support of the assessment team and advanced features such as customer support, data security and privacy, integration and compatibility with existing franchise systems, and candidate management.
2. Data-driven insights help you make informed decisions: The data generated by online assessments help franchisors compare different candidates and understand weaknesses and gaps. You can identify areas of improvement, risks and advantages of different candidates, and select the person best suited to your brand.
3. Remote assessment options: All our online assessment modules now come with remote testing options to make the process more comfortable and quick for all concerned parties. It gives busy franchisors the flexibility to schedule more screenings, tests, and interviews in a short window of time, while also reducing the cost of the entire process.
4. Tracking progress and identifying opportunities: The candidate profiles and data collated during the process is a treasure trove of information that can be leveraged in the long run. Once the selection is made, you can use this data as a benchmark to assess progress and also to identify and provide ongoing support and training opportunities. For example, a franchisee that scored low on communication skills or language proficiency can be helped with language courses and on-the-job training, if selected.
5. Utilise additional services: Think Exam doesn’t just stop at assessment tools; it offers clients the chance to leverage their network and expertise to streamline paperwork, manage background checks, assess financial data of the franchisee and handle candidate relations.
Time to think, pause and reflect
As franchisors you spend a lot of time, effort, and resources looking for the right franchisee partners. But are you usually 100% convinced about your choice? What is the success rate of your franchisee selection process?
If the answers to these questions give you pause, then maybe it’s time to try something else; something more structured. Adding online assessments to the mix can — and will — help you make your choice faster, more easily, and most importantly, with more precision and confidence — because data and numbers don’t lie.
Get in touch with our team to know how our franchisee selection tools can be tailored to suit your needs.
