Earnings call: AirSculpt Technologies sees steady growth amid challenges

AirSculpt Technologies, a company specializing in body contouring procedures, reported modest revenue growth in the first quarter of 2024, despite facing temporary macroeconomic challenges. The company’s revenue increased by 4% to $47.6 million, with a slight rise in the average revenue per case.

Still, same-store sales saw a decline, attributed to the macroeconomic environment’s impact on price-sensitive customers. Adjusted EBITDA for the quarter was down, coming in at $7.3 million. Looking forward, AirSculpt Technologies is set to open six new locations and maintains its full-year revenue and adjusted EBITDA outlook at approximately $220 million and $50 million, respectively.

Key Takeaways

• AirSculpt Technologies (ticker not provided) reported a 4% increase in Q1 2024 revenue, reaching $47.6 million.
• Adjusted EBITDA decreased to $7.3 million due to revenue trends and increased SG&A expenses.
• The company saw a 9.8% decline in same-store revenue but remains optimistic for the latter half of the year.
• Plans to open six new locations in 2024 are underway, with a focus on cost management.
• Executives expect better performance from deals in 2024 and are implementing a quick ramp strategy for new centers.
• Marketing strategy shifts towards using smaller celebrities with larger social media followings have proven beneficial.

Company Outlook

• AirSculpt Technologies plans to continue its expansion with six new locations in 2024.
• The company remains confident in its full-year outlook, expecting around $220 million in revenue and $50 million in adjusted EBITDA.

Bearish Highlights

• Same-store sales experienced a 9.8% decline, influenced by macroeconomic factors affecting consumer spending.
• A slower start to Q2 has been noted, with expectations of a high-single-digit decline in same-store case growth.

Bullish Highlights

• New de novo centers have driven revenue growth, and the company anticipates improvements in the second half of the year.
• The company is using targeted marketing and promotions to drive case volume without devaluing the brand.
• GLP-1 medications are seen as a positive influence, increasing interest in weight loss procedures.

Misses

• There was a decrease in adjusted EBITDA from the previous year, now at $7.3 million.
• The London center is experiencing a slower ramp-up than other locations.

Q&A Highlights

• Executives discussed the quick ramp strategy for new locations and their expectations for upcoming deals in 2024.
• There was a focus on marketing strategies, including the shift to smaller celebrities and optimization of paid search campaigns.
• The company addressed the slow start to Q2 but confirmed profitability across all locations and optimism for the international market’s potential.

AirSculpt Technologies, despite the softer performance of same-store centers and a decrease in adjusted EBITDA, is taking strategic steps to bolster its market position. The company’s plan to open additional centers and refine its marketing approach, including leveraging the popularity of GLP-1 medications, signifies a proactive approach to growth.

With a sustained focus on cost management and customer acquisition strategies, AirSculpt Technologies is navigating the current economic climate with cautious optimism.

InvestingPro Insights

AirSculpt Technologies, known for its body contouring procedures, has shown resilience in the face of economic headwinds, as evidenced by its latest quarterly earnings report. The company’s strategic focus on expansion and cost management, coupled with innovative marketing strategies, paints a picture of a company that’s cautiously optimistic about its growth trajectory.

InvestingPro Data for AirSculpt Technologies provides additional context to the company’s financial health and market position:

• The company boasts a market capitalization of $310.13 million, which reflects its current valuation in the marketplace.

• Revenue growth over the last twelve months as of Q4 2023 stood at 16.07%, indicating an upward trend in the company’s ability to generate income.

• AirSculpt Technologies’ gross profit margin for the same period was a robust 65.23%, showcasing the company’s effectiveness in managing its cost of goods sold and maintaining profitability on its services.

InvestingPro Tips highlight key considerations for investors:

1. Analysts have revised their earnings expectations downwards for the upcoming period, suggesting that investors should temper their short-term expectations despite the company’s growth plans.

2. The stock is currently trading at a high EBIT valuation multiple, which could indicate that it is priced optimistically relative to its earnings before interest and taxes.

For readers looking to delve deeper into AirSculpt Technologies’ financials and market performance, there are additional InvestingPro Tips available at https://www.investing.com/pro/AIRS. Interested investors can find a wealth of information, including analyst predictions that the company will turn profitable this year, and a note that short-term obligations currently exceed liquid assets, which could pose a liquidity risk.

For those considering an InvestingPro subscription, use coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription. This exclusive offer provides access to a comprehensive list of tips, including six more that are directly relevant to AirSculpt Technologies, to better inform your investment decisions.

Full transcript – Airsculpt Technologies (AIRS) Q1 2024:

Operator: Hello, and welcome to the AirSculpt Technologies, Inc. First Quarter 2024 Earnings Call. [Operator Instructions] A question-and-answer session will follow the formal presentation. [Operator Instructions] As a reminder, this conference is being recorded. It’s now my pleasure to turn the call over to Dennis Dean, Chief Financial Officer. Please go ahead.

Dennis Dean: Good morning, everyone, and thanks for joining us to discuss AirSculpt Technologies results for the first quarter. Joining me on the call today is the company’s Founder and Executive Chairman, Dr. Aaron Rollins (NYSE:); and Chief Executive Officer, Todd Magazine. Before we begin, I would like to remind you that this conference call may include forward-looking statements. These statements may include our future expectations regarding financial results and guidance, market opportunities and our growth. Risks and uncertainties that may impact these statements and could cause actual future results to differ materially from currently projected results are described in this morning’s press release, and the reports we will file with the SEC, all of which can be found on our website at investors.elitebodysculpture.com. We undertake no obligation to revise or update any forward-looking statements or information except as required by law. During our call today, we will also reference certain non-GAAP financial measures. We use non-GAAP measures in some of our financial discussions as we believe they more accurately represent the true operational performance and underlying results of our business. A reconciliation of these measures can be found in our earnings release as filed this morning and in our most recent 10-Q, which will also be available on our website. With that, I’ll turn the call over to Todd.

Todd Magazine: Thanks, Dennis. Good morning, everyone, and thank you for joining the call. We delivered approximately 4% revenue growth in the quarter versus the prior year. which was driven primarily by contributions from the de novo centers opened in 2023. These centers continue to outperform our internal metrics. However, we did experience some softness in our same-store centers. which was related to temporary macroeconomic headwinds, which affected a portion of our customer base that tends to be more price sensitive. The challenges we are experiencing are consistent with those highlighted by others in the aesthetic and high-end consumer retail spaces. As we noted on our last call, we saw some isolated softness exiting 2023, which carried into the first quarter. Our revenues have picked up as a result of our typical seasonal pattern, but the degree of the seasonal increase has not been up to the level we have seen in prior years. This drove overall same-store revenue down approximately 10% during the quarter. Our Q1 adjusted EBITDA was $7.3 million, which is a decline from the prior year period. As we mentioned on our last call, we anticipated the EBITDA declined both due to recent revenue trends as well as higher SG&A spending. The higher SG&A spending was a result of increases in paid search costs mostly due to increased competitive spend, as well as our higher investment in customer awareness building. As we are now in the early part of Q2, which is the height of our season, we are still tracking behind our internal revenue projections. As a result, we expect our year-over-year revenues for the quarter to be somewhat flat or slightly below prior year. Despite our recent trends, we are not making changes to our guidance at this time. That’s because we are cautiously optimistic that the trends will improve in the latter part of our season and into the second-half of the year. This optimism is related to, one, our significant investment in customer acquisition marketing. Two, changes we made to our media mix; three, optimizations we’ve made to performance marketing; four, continued outperformance of our 2023 de novo class and five, our confidence in the 2024 de novos. Let me double-click on our marketing and de novo efforts. We have seen some very promising improvements toward lead generation as a result of some changes we made to our media mix. This is driving a higher percentage of organic search traffic. These leads have high in intent and are lower in cost compared to paid search. Not given the length of time that it takes to convert leads to an actual procedure, these improvements are only now starting to impact our actual procedure volume. We have also evolved our celebrity partnership approach to provide a more consistent stream of relevant earned media impressions. Most recently, we worked with Kristen Doute, a podcast host entrepreneur and star of two Bravo hit shows, the Valley and Vanderpump Rules. Kristen in stomach AirSculpt, which drove over 3.4 billion earned media impressions and contributed to year-on-year growth in direct and organic traffic to our website. In addition to garnering new leads, celebrity testimonials have also proven to be a strong lever to reengage and convert existing leads. As for our 2024 de novos, we remain on track to open six locations with four openings projected in Q3, the first of which is Kansas City, Kansas. We remain highly optimistic about these locations given the improved analytics work we have done on de novos in the last year. Finally, we continue to focus heavily on our cost management efforts. We exited the year with a $5 million run rate in cost savings and have identified further opportunities to achieve even greater efficiencies. We have and will continue to use these savings to further support our customer lanes strategies for the remainder of the year. In summary, we remain focused on the longer-term success of the overall business and are prudently investing in this outlook. We are closely monitoring our performance and we’ll continue to build the AirSculpt brand, open new centers and enhance our profitability. Now I’d like to turn the call back to Dennis to provide further details on the quarter. Dennis?

Dennis Dean: Thanks, Todd. Our revenue for the quarter was $47.6 million, a 3.9% increase over the prior year quarter. Our growth was primarily due to the contribution of new de novo centers versus the prior year base. As of March 31, 2024, we operated 27 centers versus 23 at the end of the first quarter of 2023. Our same-store revenue was down 9.8% in the quarter. As Todd mentioned, we attributed the softness to weaker-than-expected performance across the broader aesthetics and consumer retail landscape, particularly related to customers that are more price sensitive. While we are seeing similar trends in the second quarter, we expect to see some improvement as we move through our later seasonal months and into the second-half of 2024. Our average revenue per case for the quarter was 12,712 and a 1% increase over the prior year’s quarter. And our percentage of patients using financing to pay for procedures was approximately 50%, which is consistent with recent quarters. As a reminder, we received full payment of all procedures upfront and we do not have any recourse related to patients, who finance their procedures with third-party vendors. Our cost of service as a percentage of revenue was 37.9% versus 39.3% in the same period last year. This improvement was the result of our cost management initiatives, which continue to be a focus for us. As a reminder, we will on $2.5 million of savings for a total of $5 million and we see additional opportunities to further increase our savings in the second-half of 2024. Our customer acquisition cost for the quarter was $2,990 per case, as compared to 2,360 in the prior year. This increase, as Todd mentioned in his remarks, is due to further investments in our brand awareness activities. We expect our to stay at an elevated level in the second quarter as we expand these initiatives. For the first quarter, our adjusted EBITDA was approximately $7.3 million, compared to $9.5 million from the prior year period, a decrease of 22.4%. Our adjusted EBITDA margin during the quarter was 15.4%, compared to 20.6% in the prior year quarter. This decrease was primarily associated with our investment in new customer acquisition and brand awareness initiatives. Our adjusted diluted net income per share for the quarter was $0.03. Our cash position as of March 31 2024, remained healthy at $11 million, and our $5 million revolver remains undrawn. Our gross debt outstanding is now $71.2 million, and our leverage ratio at the end of the quarter as calculated under our credit agreement was 1.47 times. Cash flow from operations for the quarter was $3.4 million, compared to $6.2 million in the prior year quarter. The decrease is primarily due to the decline in adjusted EBITDA. Also that during the quarter, we invested $1.6 million, which was mostly related to new center openings. For the quarter, our cash flow from operations to adjusted EBITDA conversion ratio was 46%, which was in line with our expectation for the quarter. As Todd mentioned in his comments, our first quarter was softer than we expected, and the second quarter is seeing similar trends. However, we are seeing positive signs and lead volumes from our recent marketing initiatives. Furthermore, we continue to see overperformance in recent de novo centers and expect strong openings in the new fleet of centers that will come online in the second-half of the year. As a result, we are maintaining our full-year outlook of revenues of approximately $220 million and adjusted EBITDA of approximately $50 million. With that, I’d like to turn the call over to the operator for some questions. Operator?

Operator: Thank you. We’ll now be conducting a question-and-answer session. [Operator Instructions] Our first question today is coming from Josh Raskin from Devin Research. Your line is now live.

Josh Raskin: Hi, thanks. Good morning. So I understand 1Q is seasonally lower. You talked about some of the pressures. But I guess, if you look at the full-year guidance, EBITDA it implies 1Q EBITDA is only 15% of the full-year historically, first quarter has been closer to 22%. And then I hear sort of assuming cautious optimism and guidance. I guess why are you assuming cautious optimism, if we’ve seen softness in procedures over the last two quarters? And I guess what does guidance look like if that cautious optimism doesn’t come through, right, if you sort of just run rate where we are in 2Q?

Dennis Dean: Hey Josh, it’s Dennis. So yes, one of the optimistic aspects of what we’re looking at really, really hinges on marketing endeavors that we’ve been implementing during the quarter. It’s – again, it takes a while for leads to convert the cases. And we’re seeing a fairly sizable uptick in our lead volumes as a result. So that gives us one portion of optimism. Our 2023 de novos are significantly outperforming where we had expected them to perform. So we’re very excited about that. And we’re basically using a very similar plan for the 2024 deals that are coming online. If you remember, or probably remember a year or so ago, we kind of started implementing sort of what we call a quick ramp from our de novos. And I believe that’s what’s accelerating these things to open up and perform better than we had originally expected. So those three things, the 2024 class all coming on in the second-half of the year, I mean, that’s obviously going to drive growth differences from what we’ve seen in previous years.

Josh Raskin: And I guess, Dennis, embedded in that, what are your assumptions for same-store case growth maybe starting just in 2Q, but even for the full-year?

Dennis Dean: Sure, sure. So what we’re looking at from that standpoint is kind of seeing a consistent case aspect for the second quarter high-single-digit decline, somewhat similar to where we finished the first quarter. We start to see that improving in the third quarter, getting close to flat and then getting towards the mid-single-digits in the fourth quarter. One of the things, if you recall, last — in the fourth quarter of last year, we had a couple of centers that hit a pretty large hiccup in the process. And so we’ve done some things there, done some recruiting and those things are improving. So we think we’ll be able to not have that issue. So think comp for Q4 of last year is relatively from a low standpoint. So it’s a lower comp.

Josh Raskin: Okay. And then maybe just last one. Are you at the point where you’re thinking about more aggressive promotion or discounting specifically just on the — because price is holding up better, so I’m just curious, are you guys thinking about the sort of supply and demand curve and taking down the price and seeing if that increases case volume?

Todd Magazine: Hey Josh, this is Todd. I would say we’re doing it very selectively and targeted. We don’t want to obviously devalue the brand and go out with kind of broad price reductions. But we’re very selectively and very specifically using those, and kind of retargeting in through e-mail and text offers, et cetera, et cetera. So we are doing that. I mean, we’ve — as you know, we’ve relied heavily on the kind of buying more, save more, and that’s been very beneficial for us. But we don’t kind of — we don’t want to go down too much. I just think ultimately, we don’t want to devalue the brand and we start bumping into other types of competitors, which I don’t think really makes a lot of sense for us. So I think we want to continue to be very selective in those price discounting.

Josh Raskin: Okay, makes sense. Thanks.

Operator: Thank you. Next question today is coming from Korinne Wolfmeyer from Piper Sandler. Your live is not live.

Korinne Wolfmeyer: Hey, good morning, team. Thanks for the question. I’d like to touch a little bit on the CAC and the lead generation you’re seeing from this — your increased marketing sense. The CAC was really high this quarter. At what point will that start coming down a little bit more? And then can you provide us some color on these early customer leads you’re getting from all this heightened marketing spend. Just to give us a little bit of confidence that maybe once we get to the back half of the year, that case volume will improve. And how are you shifting the marketing strategy over the course of the year? Thank you.

Todd Magazine: Yes. Hey Korinne, it’s Todd. So what I would say is, obviously, we believe in the business long-term, which is why we’re heavily investing in lead gen. Our cost basis has definitely gone up. A lot of that is due to just competitive activity. But — there’s a few changes that we’ve made that seem to be really — the early signs are very, very promising, which is what is giving us the optimism. Number one, we’ve kind of way — historically, we’ve relied very heavily on paid search. It’s been kind of the majority of our kind of lead gen efforts. We’re starting to diversify away from that solely. And so we’ve been experimenting with connected TV, display media retargeting. In some markets, we’ve done some radio and outdoor. And what we’re seeing actually is more organic search, which obviously is very promising for us. So ultimately, you’re seeing more people come to us as opposed to us to ultimately go out and kind of buy those leads, if you will. So that’s very encouraging, and we’re seeing that part of it. The second is what a new initiative or kind of doubling down on an initiative, which is our — what we call existing or aged leads. We have a lot of people kind of in our databases that obviously are interested, but have not converted. A lot of our effort over the last year or so has been put against people that are first coming in, those kind of fresh leads, we have all these leads that we can go after and try to convert. So now with some of our analytics tools, we’re able to get to them a little bit more selectively, and we’re seeing some very promising improvement there. And then lastly, just optimization of our paid search. I mean it will remain a key lever for us, but we’re always trying to kind of optimize the spending and make sure that it’s more efficient and more targeted. We’re doing things with ZIP codes, get to the right people, and getting the right messages to the right people. So there’s a lot of changes that we’ve made. And again, the early signs, as Dennis pointed out, leads are really just kind of the leading indicator. Obviously, those ultimately have to convert to sales and then eventually to procedures. So the early indication on leads, which are improving, but it’s also just the quality of the leads that we’re seeing, which are a lot of them are coming from organic search, which tend to be higher-intent consumers. So that’s kind of the headline, I would say on your question related to CAC. In the short-term, our CAC is going to remain high. We are keeping our foot down on the pedal to drive that revenue. But over time, all of these changes that we’re making should ultimately enable us to be much more efficient in our spending. In general, if you’re going to get more organic search as opposed to paid search that is going to be much more efficient. So a lot of the diversifying that we’re doing in media that’s driving more of this kind of organic lead gen over time will enable us to start to take our CAC down over time. And obviously, that will ultimately be our goal.

Dennis Dean: One thing I would add to, Korinne, is that our cost initiatives rather than just kind of keeping those at the EBITDA level, we’re kind of reinvesting back that into marketing. So that’s, again, the initiatives that we’ve done, we just said, hey, this is a good opportunity to use these excess resources and to put back into the marketing efforts. And we expect, as we continue to identify initiatives through the year from a cost standpoint, will likely do a similar process.

Korinne Wolfmeyer: Very helpful. Thank you so much for all the color. And then just to touch on the GLP-1 issue. We are seeing more offerings or more — better accessibility for people to get GLP-1s. Do you still view that as more of an awareness driver versus demand taker for AirSculpt? Or is there any change in thinking there? Thank you.

Todd Magazine: Look, all of our research would say that GLP-1s are ultimately a tailwind for us. We’re seeing a lot of patients come to us who are either interested in weight loss medication, but they — and we’ve been doing a lot of marketing on this as well. The combination of weight loss medication and AirSculpt seemed to be very, very powerful. So are there some people that maybe would have come to us and they went to weight loss medications possibly, there’s also a lot of people coming to us, and they discovered us because they started to investigate weight loss medications. And so ultimately, what we’re seeing is a very symbiotic relationship. And it’s — so far, we’re looking at it very much as an opportunity and as a tailwind as opposed to something that is a major risk. So we continue to look at it as something that’s going to ultimately help us over time.

Korinne Wolfmeyer: Great. Thanks so much.

Operator: Thank you. Your next question is coming from John Ransom from Raymond James. Your line is now live.

John Ransom: Hey, good morning. Just talking about the second quarter, this is your big quarter historically. Do you usually see this lag of a start as the quarter back-end loaded? Or are you kind of like-for-like off to a slower start versus, say, the last couple of years?

Dennis Dean: Yes. So John, I mean that — the timing of when the quarter or when season starts is always difficult to manage. Last year, it started in March. This year, it is more of a delayed start. And so that’s a little bit of a difference from a timing perspective. And so as we talked about, is the lead gen and the impact that we’re seeing there, it’s a little bit later in the typical season flow that we’ve seen in the past. So will that kind of allude to maybe a season that, kind of, moves further into the summer. Right now, we just don’t know, but that’s — if the season is season for the number of months than one would suggest that would be the case.

John Ransom: Okay. And then secondly on marketing, let me I appreciate all the comments you’re making about that. But we’ve been hearing for a couple of years now about how you’re pivoting from the Instagram channel to something more brand awareness and celebrity endorsements. Have just looking in the rearview mirror, how would you critique your own performance in terms of that transition? And what maybe should have been done that hasn’t been done so far? Thanks.

Todd Magazine: Yes. Look, it’s a good question. I would say, generally, these are changes that have to be made over time. We historically have been heavily, heavily reliant on paid search is our driver. As you know, last year, we started to do some celebrity marketing, which definitely helped. We saw some definite improvements in awareness building. Well, what we saw, particularly as we were using some of these bigger celebrities is that we would get to spike and then it would kind of come back down. And as I mentioned in my prepared remarks, some of the changes that we’re making now, is kind of doing this rather than kind of a couple of big celebrity relationships or partnerships over a year. How do we do this as kind of more of a string of pearl. So maybe smaller celebrities, but more frequent. And we’re also finding with some of these smaller celebrities. They have a huge social following. And that’s actually been very beneficial to us. So I think it’s been an evolution. I think we’ve been moving it in the right direction. I don’t think anybody would have anticipated the kind of market changes that have happened. So that, I think, has been the biggest factor. But I think generally, we were moving in the right direction. I think we’re kind of now in the optimization and we’re continuing to diversify our media. And I think that’s proving to be very beneficial as well. So these are not changes that could happen absolutely overnight, but I think we’re moving in the right direction, and we’ll continue to evaluate as we make these changes, and hopefully, it will continue to drive the growth that we need.

John Ransom: Okay. Just lastly, I mean, we’re calculating some pretty same-store numbers. Are there any locations now that are unprofitable? Do you foresee any closures or all your locations still profitable even if the volume is down.

Dennis Dean: Yes. All of our locations, John, are still generating a profit. So nothing from that standpoint. I would say the London Center is slower from a ramp standpoint as we continue to learn through that market. So it’s not ramping up from a profitability standpoint like a typical center that we have, take the rest of the 2023 cohorts. It’s not ramping up to the same degree as those are. But all the centers continue to be profitable. And so no reasons at all to consider closing any.

Todd Magazine: The only comment I’d make on London. I mean it’s definitely — look, international markets, particularly in Europe, I mean, there’s definitely a learning curve. I think there’s a lot of things that we’ve definitely learned, but we continue to be incredibly optimistic about the market. It just might take us a little bit longer to kind of get it all figured out. But once we do, we think that is going to be a very strong center for us.

John Ransom: I mean my editorial comment, the next health care company on the services side that has a good outcome in London might be — it’s been a trail of years for a lot of your peers that have been in that market. you’re not alone to an editorial comment. Thank you.

Todd Magazine: Thanks, John.

Operator: Thank you. We reached the end of our question-and-answer session. I’d like to turn the floor back over to management for any further or closing comments.

Todd Magazine: Thanks, everybody. We will talk to you in a few months and have a great weekend.

Operator: Thank you. That does conclude today’s teleconference. You may disconnect your lines at this time, and have a wonderful day. We thank you for your participation today.

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