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‘Business Vikings’ to make millions from takeover of Bakkavor by Greencore

Joanna Partridge

Joanna Partridge

In corporate news, two Icelandic brothers, described as “business Vikings”, are to set to make millions after their ready-meals company Bakkavor agreed to be taken over by competitor Greencore, in a move to set to create a food to-go giant.

Greencore, the UK’s largest sandwich maker, said it had agreed to buy its rival Bakkavor in a deal valuing the company at £1.2bn.

Two of its earlier bids for the company had been rejected as Bakkavor considered they undervalued the business.

Greencore, which specialises in prepared food, employs around 13,300 staff and has 14 factories across the UK which make products including sushi and chilled ready meals for all major UK supermarkets.

Bakkavor meals near the A40. Photograph: Google Street View

The group supplies almost 750 million food-to-go items every year.

Bakkavor, which describes itself as the market leader in fresh prepared food in the UK, makes 85% of its revenues in Britain manufacturing products for the major supermarkets including Tesco, Marks & Spencer, Sainsbury’s, Waitrose, and Asda.

It makes products including dips and houmous for Tesco, high protein salad ranges for Marks & Spencer, and M&S’s gastropub range of ready meals.

Together, the companies said they would create a leading UK convenience food business with a combined revenue of £4bn, offering a diverse range of products.

Bakkavor was founded by brothers Lydur and Agust Gudmundsson, who between them served as chief executive of the business from 1986 until 2022.



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