SHOPPERS have been left “devastated” after an “iconic” beauty brand abruptly announced the closure of its UK website later this month.
Urban Decay will be accepting last orders on its website on Thursday, December 28, before re-focusing its efforts elsewhere.
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The cosmetics company added that it will “optimise working with our retail partners” to give customers “the best possible experience and offering going forward”.
Customers will still be able to purchase Urban Decay products online, although further details are yet to be announced.
And those who have queries or concerns regarding their orders can contact customer support until Sunday, March 31, 2024.
But that has failed to soften the blow for some of the company’s most loyal shoppers.
Many were left shocked at the news and expressed their sadness in an emotional Reddit thread.
One Reddit user said: “If they die I will be devastated.”
Another added: “This crushes me.”
A third commented: “It is the end of an era. I have been an Urban Decayddict for over a decade and a half.”
“Omg, this is so sad. Urban decay was so amazing,” cried a fourth.
There might be less than three weeks until Urban Decay’s UK website shuts down but you can still buy products in a number of retailers.
This includes Boots, House Of Fraser and John Lewis.
Selfridges in London, Birmingham and Manchester also stocks the brand, as does Harvey Nichols in Knightsbridge.
Boots has already closed multiple stores in recent weeks as part of wider plans to reduce shops from 2,200 to 1,900.
Stores have shut in Manchester, London and Woking while more have been earmarked for closure this month and the New Year.
And a popular high street fashion chain has launched a huge closing down sale as it prepares to shut one of its shops for good.
USC is closing one of its branches before Christmas and it has marked down all full price items by at least 20%.
