The launch event on September 10 also unveiled four key playbooks addressing critical areas: brand safety, viewability, ad fraud, and first-party data. Advertisers, agency partners, and publishers were among the key stakeholders in attendance.
The event also featured a panel discussion on first-party data, where participants explored how brands can leverage consumer data responsibly while adhering to privacy regulations.
Sunil Kataria, Chairman of ISA and CEO of Lifestyle Business at Raymond, stated, “With over 70 years of championing advertisers, the ISA has consistently pushed forward effective advertising practices. The launch of the ISA Media Charter is a significant milestone, addressing vital areas like brand safety, viewability, ad fraud, and first-party data. As we continue our digital transformation journey, this charter will foster greater collaboration between advertisers, agencies, and publishers, ensuring a more secure, transparent, and resilient digital advertising environment in India.”
Tejas Apte, Head of the ISA Media Forum and General Manager of Media for South Asia at Unilever, noted, “The media charter released last year laid out key priorities for ISA’s Media Forum. Over recent months, we have worked with ISA members, agency partners, and publishers to co-create these four playbooks. Their implementation will make digital advertising safer, more transparent, and more trustworthy for advertisers, while enhancing the user experience.”
Ankit Desai, Co-chair of the ISA Media Forum and Head of Media, Digital Marketing, and Brand PR at Marico, added, “The ISA Media Charter not only strengthens trust and transparency but also empowers advertisers to make more informed decisions. As we navigate the complexities of the digital world, this charter serves as a guiding tool for promoting ethical, consumer-centric, and effective advertising practices. It reflects our commitment to fostering a responsible and innovative ecosystem.”As India’s leading national body representing advertisers, the ISA is a founding member of both the Broadcast Audience Research Council (BARC) and the Advertising Standards Council of India (ASCI).
