Lightware Visual Engineering has announced updates to its enterprise team, effective 1 July 2024, aimed at enhancing its global Enterprise business operations.
Craig McQueen, who previously served as sales director at Lightware UK, has been appointed as director of enterprise sales for the EMEA region.
In his new role, McQueen will focus on managing relationships with Enterprise clients in the EMEA region, developing Lightware’s business through direct end-user engagement, promoting the Enterprise Partner Program, supporting local sales teams with large local or multiregional projects involving Enterprise customers, and overseeing the successful deployment of large-scale projects across different regions.
McQueen will continue to oversee key end-users and Enterprise relationships managed from the UK. The UK team will still involve him in cases where their dealers work with large Enterprise clients or significant local projects, which may include visits to Lightware’s London Experience Centre or proof-of-concept requirements. Additionally, he will focus on developing new relationships with Enterprise end-users, aiming to establish Lightware as a global standard.
Additionally, Péter Vida steps into the role of enterprise sales manager. Vida will provide essential support to Lightware’s regional sales teams and Enterprise Team with Enterprise Partner projects. He will support global rollouts for Enterprise customers and serve as a liaison between Lightware’s regional offices and HQ departments.
