“During the two days of the event, sellers will not only get a massive boost in the visibility of their products and brands but also directly access Amazon’s vast customer base across India, spanning 100% of serviceable pin codes. Through such shopping events, our aim is to enable small and medium businesses to embrace the power of e-commerce and unlock new avenues for their success, fostering a vibrant online marketplace that contributes to the larger economic growth of India,” Amit Nanda, Director, Selling Partner Services, Amazon India said in a statement.
Small and medium businesses can leverage a robust suite of tools and features available on Amazon to gear up for Prime Day 2024. A streamlined self-service registration process makes it easy for sellers to get started on the Amazon marketplace, with multi-language support, easy registration and invoicing. Sellers can use the Sale Event Planner to opt-in and offer great deals during Prime Day.
The tool also offers data-driven recommendations on inventory planning, enabling sellers to maximize their opportunity and sales. The New Seller Success Centre is an onboarding buddy that provides step-by-step guidance to sellers on setting up their online shops, adopting key growth levers and utilizing features like Ads, Prime, and deals.
Prime Day 2024 is an opportunity for small and medium businesses to strengthen their e-commerce footprint, reach more customers and launch new products. By capitalizing on the potential surge in sales, SMBs can boost their brand visibility, attract new customers and strengthen their foundation for sustained growth through e-commerce.
