The Woodpecker Premium Beer range includes two standout variants: Woodpecker Glide, a premium mild beer, and Woodpecker Crest, a strong, bold beer—catering to the diverse tastes of Karnataka’s beer enthusiasts.
Crafted with imported two-row barley & Indian malts and hops sourced from the Rainier region of Germany, the beer stands out as India’s first to incorporate a blend of two malts, setting a new benchmark as India’s first cross-malt beer. Woodpecker beer undergoes a brewing process of 30 days, with only one batch brewed per month to ensure unmatched consistency and flavor. The company says that Woodpecker Glide stands out as a 100% natural brew, free from adjuncts like rice and sugar, embodying purity and taste.
The twist cap design eliminates the need for a bottle opener and offering a hassle-free drinking experience. With vibrant yellow caps for Glide and sleek black caps for Crest, each bottle is distinctly marked with a “Twist to Open” instruction, ensuring simplicity with style.
“We are proud to introduce India’s first-ever twist cap beer, Woodpecker, to the Karnataka market,” said JK Arora, Chairman and MD of SOM Distilleries and Breweries Limited in a statement. “This innovation underscores our commitment to quality and innovation, and we are thrilled to set a new benchmark in quality and convenience for beer lovers without compromising on the rich, smooth flavor they expect from us.”
Available in 650ml,330ml bottles, and 500ml cans, each unit boasts a sleek design with a textured surface, elevating the overall drinking experience. “We’ve already been making waves in Karnataka with our various product portfolio over the past three years, and we are the fastest-growing beer brand in the state” addedArora. “Now, with Glide and Crest, we’re taking our presence to the next level. The introduction of the twist cap is a great revolution in beer drinking, offering a new and effortless way to enjoy it. We hope the customers will like our innovation and our market share will further rise”COO Diwakaran Suryanarayana also said, “The launch of Woodpecker Glide and Crest is not just the expansion of our portfolio but an innovation that strengthens our legacy in brewing. This isn’t just another beer—it’s an experience rooted in our expertise and craftsmanship.” We had designed a unique marketing campaign which is around “Make Space” in consumers life.
