In its First Super Bowl Commercial in Six Years, Spectrum Takes Aim at Spotty Coverage and Service Flaws of Cell Phone Internet Providers
“Walls Were Getting in the Way”
In the 30-second ad “ aptly titled “Holes” “ Mom arrives home to discover her family has smashed a gaping hole in the living room wall to get a better internet signal. “Turns out the walls were getting in the way,” Dad says.
While comical to think somebody would actually knock holes in their walls to improve service, the ad illustrates the limitations of what cell phone home internet users regularly experience. Unlike the Super Bowl game, there is no contest: Spectrum Internet delivers 24/7 reliability, security, and dramatically faster speeds, while saving customers hundreds of dollars per year on their home internet and mobile service vs. the competition.
The commercial, created by agency Something Different, debuted in more than two dozen Spectrum markets “ including
Spectrum Home Internet Lives Up to the Hype
Spectrum Internet offers speeds up to 1 Gbps everywhere the company operates “ even through walls “ and exceeded advertised download and upload speeds for all tiers measured, including during peak weeknight usage
Spectrum Super Bowl Ad Markets
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Based on Spectrum’s analysis of Ookla ® Speedtest Intelligence ® data during Q4 2023 in Spectrum’s footprint. Reliable speeds based on Consistency Score™ comparisons. Faster speeds based on the median speeds delivered. Peak hours defined as |
About Spectrum
Spectrum is a suite of advanced communications services offered by Charter Communications (NASDAQ:), Inc. (NASDAQ:CHTR), a leading broadband connectivity company and cable operator serving more than 32 million customers in 41 states. Over an advanced communications network, the company offers a full range of state-of-the-art residential and business services including Spectrum Internet ®, TV, Mobile and Voice.
For small and medium-sized companies, Spectrum Business ® delivers the same suite of broadband products and services coupled with special features and applications to enhance productivity, while for larger businesses and government entities, Spectrum Enterprise ® provides highly customized, fiber-based solutions. Spectrum Reach ® delivers tailored advertising and production for the modern media landscape. The Company also distributes award-winning news coverage and sports programming to its customers through Spectrum Networks. More information about Charter can be found at corporate.charter.com.
View original content to download multimedia:https://www.prnewswire.com/news-releases/spectrum-super-bowl-commercial-2024-touts-home-internet-speed-and-reliability-302059135.html
SOURCE Charter Communications, Inc.
