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Sustainable textiles: Rudra Ecovation showcases innovative, upcycled fabric at Heimtextil 2025



Ludhiana-based Rudra Ecovation Ltd on Saturday said it has showcased its innovative range of uncycled fabrics at Heimtextil 2025 held at Frankfurt, Germany, from January 14th to January 17th 2025.The company, in a statement said it has showcased Anaura, a premium range of sustainable upcycled fabrics crafted from recycled PET bottles. It caters to various needs such as, Anaura Home, upcycled fabrics catering for home furnishing applications and Anaura Athleisure, which is a high-performance, eco-conscious, active sportswear designed for performance. Similarly, Anaura Fashion caters to trendy and sustainable upcycle fabric options, blending style with responsibility for fashion applications.

By leveraging such international platforms, Rudra Ecovation says it aims to solidify its presence in global markets and expand its footprint. These efforts are a testament to Rudra Ecovation’s aggressive strategy to establish a strong global presence and export goals.

Rudra Ecovation is an integrated plastic recycling operator facility in India and a pioneer in sustainable manufacturing and textile innovation. Heimtextil is an international trade fair for home and contract textiles and is renowned for its role as a global platform for textile innovation and design. The event attracts participants from over 60 countries, with more than 3,000 exhibitors and over 50,000 trade visitors, making it a crucial hub for networking and exploring business opportunities in the European market.

“It has been a truly inspiring experience. Our participation is not just about showcasing products but also about fostering partnerships and inspiring a collective shift towards sustainability. It’s heartening to see how global audiences are embracing eco-conscious solutions, and this motivates us to continue pushing the boundaries,” said VK Goyal, CEO and Executive Director at Rudra Ecovation Ltd in a statement.


Rudra Ecovation Ltd. operates a state-of-the-art 100-acre facility in Ludhiana, with a capacity of 8.8 million PET bottles daily into premium-quality upcycle yarns and fibers and many more sustainable products, saving 1,40,000 MT of CO2 Emissions yearly. It operates the leading integrated plant in India with production capabilities of 320,000 square meters of Anaura (upcycled fabric) in diverse weaves, widths, and GSMs, making it a leader in sustainable manufacturing. Its diverse product lineup includes RPET Yarn, RPET Flakes and Acoustic Panels and more.“The response we’ve garnered at Heimtextil 2025 has been phenomenal. It’s encouraging to see the growing demand for sustainable solutions in the international market. This platform has not only allowed us to showcase our capabilities, but also to connect with like-minded partners who share our vision for a sustainable future,” said Ishani Malhotra, Director at Rudra Ecovation Ltd in a statement.



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