EURO 2024 ended in heartbreak for England – but some pundits secured huge social media wins.
Both the BBC and ITV sent crews out to Germany to cover every kick of the action.
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Many star-studded names took to the studio or commentary box from World Cup winners to Premier League champions.
But along with their cheques from the BBC and ITV, several have made huge sums of money via their social media accounts.
Experts at SlotsUp.com have crunched the numbers to reveal the most influential pundits and how much money each can make from a sponsored Instagram post.
Wayne Rooney comes out on top thanks to his huge 16.3 million following, with brainiacs believing he can pocket close to £10,000 from an upload.
Cesc Fabregas is in second and is also way ahead of the rest as he could receive just above £9,000 from each post or £3,623 per story.
There’s a dip in figures to third but Roy Keane, with his top 19.75 per cent engagement rate, can earn £5,277 per post and £9,530 per reel.
Frank Lampard pips Rio Ferdinand as the former England team-mates complete the top five.
Micah Richards is next on the list as he could bank a whopping £3,702 with each upload on Instagram.
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Laura Woods is in seventh, with her potential earnings rated at £2,836.
The presenter has 764,000 fans, which is the second lowest amount of followers compared to the rest of the top ten.
However, her engagement level is impressive at a strong four per cent.
Alex Scott ranks below Woods and the ex-Lionesses star is supposedly not maximising her earnings because she still has a “creator” account and not a “business” one.
Ally McCoist and Joe Hart complete the top ten list of influential pundits.
BBC and ITV’s Euro 2024 line up in full
Here’s how each channel will line-up:
BBC presenters:
Gary Lineker, Alex Scott, Gabby Logan and Mark Chapman
ITV presenters:
Mark Pougatch and Laura Woods
BBC pundits:
Alan Shearer, Micah Richards, Rio Ferdinand, Ellen White, Frank Lampard, Ashley Williams, Wayne Rooney, Joe Hart, Cesc Fabregas, Thomas Frank, David Moyes, Rachel Corsie and James McFadden
ITV pundits:
Ian Wright, Roy Keane, Gary Neville, Karen Carney, Graeme Souness, Eni Aluko, Ange Postecoglou, Danny Rohl and Christina Unkel
BBC commentators:
Guy Mowbray, Robyn Cowen, Vicki Sparks, Steve Wilson, Steve Bower and Jonathan Pearce
ITV commentators:
Sam Matterface, Clive Tyldesley, Seb Hutchinson, Pien Meulensteen and Joe Speight
BBC co-commentators:
Danny Murphy, Martin Keown, Jermaine Jenas and James McFadden
ITV co-commentators:
Lee Dixon, Ally McCoist and Andros Townsend
