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Business Fast > Media > ‘Wealthiest generation the world has ever known’ largely ignored by brands: report

‘Wealthiest generation the world has ever known’ largely ignored by brands: report

September 25, 2023

posted on Sep. 25, 2023 at 10:02 pm

A new report by Wavemaker finds that by overlooking Gen X (people aged 45-60) brands are missing out on a multi-trillion-dollar market.

by
Campaign Asia-Pacific Staff

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businessfastSeptember 25, 2023

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