The best way for you to understand your user base, especially in 2024 and beyond, would be to utilise data. By collecting and analysing data, you can get to know what your audience likes and dislikes, along with what they need and don’t need.
Crunching Raw Numbers and Quantitative Data
Data, including web visits, most clicked-on buttons, and highest exit rates is one of the best ways for you to pinpoint what people don’t like about your site. Analytics don’t tell you why people aren’t clicking a button as much as you think they should be, but they can point you in the right direction when it comes to fixing the issue. Casino sites are a prime example of how a good website should look, in terms of UX. They host hundreds of games, and some even host live sports betting and jackpot categories.
Each game has detailed information and provides the user with everything they need without overwhelming the user. If you access the Bigger Bass Bonanza slot, you’ll see the theme, the game creator, how many reels there are, the volatility and even an example of what scatters there are in-game. Under this information, you’ll see options for further recommended fish-themed games. The recommended games are based on, you guessed it, quantitative data.
All of this information is provided comprehensively, so when someone clicks on the game, they have all of the information they could ever need. You should apply the same concept to your site, using data to find out which pages are low-performing, before identifying whether or not that page provides value. If a page doesn’t provide value, you’ll notice a high bounce rate, along with low conversions. This can all indicate that you have frustrated users who simply aren’t getting the experience they’ve been promised.
Personalisation is Key to Modern UX Design
People in this day and age expect a personalised experience, but that doesn’t mean that you should forgo basic UX design to provide it. Data helps website owners to tailor digital interactions so that habits, needs and preferences can be catered for.
Not only does this help to elevate the user journey, but it also helps to provide a much better customer experience overall. In most markets, return customers give the best ROI. This is one of the areas where UX matters the most, and personalisation, when combined with quantitative data is crucial when navigating competitive markets. It’s now easier than ever to personalise certain elements of a website and to cater to each user individually thanks to the rise of AI.
AI plays a huge role in personalisation, such as recommending games that someone might like based on previous habits, to recommending products that could complement an existing purchase. If UX designers simply use data they readily have access to, this not only paves the way for business success but also ensures higher consumer satisfaction rates. When combined with AI utilisation, this can take businesses to new heights while enhancing the general impression customers have of a business.
